Rebtel is a company which provides complete suite of services for migrants including calling, sending money and messaging. After releasing the new design of the app, data showed us we had a drop in subscription transaction which means that new design effected the user experience and also the revenue of the company!
Releasing the new design of the app, causes a drop in subscription transaction.
Objective was to improve the subscription plan flow in a trusty, flexible and easy to understand to increase the subscription purchase and bring it to the prevues state of pre-update version.
Qualitative Research, UX Design, Visual Design, Prototyping and Testing